About Amastra

If your business is struggling with out-dated processes, or marketing activities that have always been done this way, perhaps it is time to rethink digital marketing.

The big challenge for many companies today is in finding experts who thoroughly understand the business at all levels, and who have comprehensive digital skills to enable the organisation to transform into a modern, digital institution, fit for the mobile-first future.

At Amastra, we are here to help you become the digital organisation.

Not embracing the digital opportunities offered across the global marketplace is too important to ignore.

We are a group of highly experienced professionals, at ease dealing with people at all levels, with a deep understanding of traditional approaches to marketing, technology and process. Each organisation is an individual with its own priorities. We work with you to deliver a tailored solution, right for your business.

We deliver a structured approach to assess the organisation’s digital maturity based on a consultant led discussion to understand what digital engagement means for you. We provide a personalised proposal of a comprehensive digital strategy focused on meaningful and effective engagement.

We provide consultancy to develop and implement the right systems and applications, including social media and websites, overall management of the company communications and social media accounts, ensuring that information is kept up to date, and is a useful source for your customers – and the business itself.

With many years working in a variety of industries, we have the experience and the skills to help you become the digital business you aspire to be.

Contact us to discuss how you or your business can transform the way you work.

Why Amastra?

We wanted a company name which represents what we stand for: Inspiration, integrity, courage, self-belief, passion and drive. Eileen came up with Amastra. Here’s her story.

“I started my working career by joining the Merchant Navy as a Deck Cadet at Shell Tankers. Shell had never employed female Deck Officers and were breaking new ground by offering me a cadetship. 

My training lasted 4 years, combining shore based theory work with time at sea gaining practical knowledge of ship operations. I sailed on oil tankers: Ultra Large Crude Carriers (ULCC’s), Liquid Natural Gas (LNG) tankers, product tankers and Oil / Bulk / Ore vessels (OBO’s) carrying petrol, diesel, benzene, lubrication, and vegetable oils.

I trained at Cardiff College of Nautical Science, passing my Officer exams and returned to sea on the Amastra. 

The Amastra, the second Shell Tanker of that name, was built in 1958 in Smiths dock, Teesside UK (the first Amastra was built in 1935). She carried lubricating oil, fuel oil, and molasses with each tank on board carrying a different parcel of cargo. The Amastra had a long history including ; being holed by a mine in 1967, spending weeks in dry-dock for maintenance and repair work. She was scrapped in Chittagong, India in 1985.

I sailed on the Amastra for 7 months, finishing my cadetship and becoming 3rd Officer. I took the watch on the bridge at sea, and held the cargo watch whilst the vessel was in port.  Shell Tankers had the courage to employ its first female Deck Cadet.  The training I received gave me the strength and self belief to succeed. Amastra gave me the confidence to believe that anything is possible if you believe in yourself.”