Advantages of making your business digital

Advantages of making your business digital

Digital technology has transformed the world around us. From the capabilities on our mobile phone, to Artificial Intelligence (AI), automated chatbots, smart home automation gadgets, and streamlined processes, technology is already ubiquitous. But how can the digital...
Seismic marketing

Seismic marketing

This post has been taken from an excerpt from our book: Digital Marketer, published by the BCS. There has been a huge shift in approaches to the way that we market to our customers. The introduction of digital marketing has been seismic across the marketing industry....
Public relations skills for marketers

Public relations skills for marketers

Whether you are new to marketing or a traditional marketer making the transition, you will still needs to rely on strengths seen in those coming from a traditional public relations and marketing background. Public relations skills, such as writing an announcement in...