Seismic marketing

Seismic marketing

This post has been taken from an excerpt from our book: Digital Marketer, published by the BCS. There has been a huge shift in approaches to the way that we market to our customers. The introduction of digital marketing has been seismic across the marketing industry....
Public relations skills for marketers

Public relations skills for marketers

Whether you are new to marketing or a traditional marketer making the transition, you will still needs to rely on strengths seen in those coming from a traditional public relations and marketing background. Public relations skills, such as writing an announcement in...