by Eileen Brown | Sep 20, 2017 | Digital Marketing, Influence, Marketing
The strongest boost a brand or company can receive is the word of mouth recommendation from influencers who love your brand. Influencer marketing is the art of using celebrity or expert advocates to create trust around your brand and inspire new customers to follow....
by Eileen Brown | Aug 31, 2017 | Digital Marketing, Marketing
It is hard to miss the profusion of multimedia formats used to express ideas: emojis, interactive visualizations, games, animated gifs, video and sound clips, and full-length how-to videos. Content needs to be brought to life to hook our attention. Basic static images...
by Eileen Brown | Apr 20, 2017 | Marketing, Strategy
The term ‘playbook’ might not be familiar to workers in the UK, but you work at a global company you will probably have heard of the term. It comes from the world of sport, where a notebook containing descriptions and diagrams of the ‘plays’ of...
by Eileen Brown | Mar 30, 2016 | Influence, Marketing, Online Brand, Personal Brand, Social Networking, Strategy
Influencer marketing is becoming increasingly popular, but not all influencers can be considered equal. In most cases celebrity influencers don’t have as much influence over your consumer decisions as you think. A new wave of influencers are equally important....
by Amastra | Jul 11, 2014 | Marketing, Social Business
Is your organisation really satisfied with its social media campaigns – or do you find that the campaigns fall short of your expectations? If you are unhappy with the way that things are panning out you are not alone according to a report from Ragan communications....
by Amastra | Jan 14, 2014 | Awareness, Marketing
Buzzfeed often creates headlines that compel us to click on them. Have a look at these headlines from the last few weeks on the site: A Mountain Biker Had A Seven-Week-Long Erection After Injuring His Penis The Couple Who Asked The Internet To Name Their Daughter May...
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