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Engaging influencers for marketing campaigns

Engaging influencers for marketing campaigns

by Eileen Brown | Sep 20, 2017 | Digital Marketing, Influence, Marketing

The strongest boost a brand or company can receive is the word of mouth recommendation from influencers who love your brand. Influencer marketing is the art of using celebrity or expert advocates to create trust around your brand and inspire new customers to follow....
Visual marketing basics–static images and infographics

Visual marketing basics–static images and infographics

by Eileen Brown | Aug 31, 2017 | Digital Marketing, Marketing

It is hard to miss the profusion of multimedia formats used to express ideas: emojis, interactive visualizations, games, animated gifs, video and sound clips, and full-length how-to videos. Content needs to be brought to life to hook our attention. Basic static images...
How to create a digital marketing playbook

How to create a digital marketing playbook

by Eileen Brown | Apr 20, 2017 | Marketing, Strategy

The term ‘playbook’ might not be familiar to workers in the UK, but you work at a global company you will probably have heard of the term. It comes from the world of sport, where a notebook containing descriptions and diagrams of the ‘plays’ of...
How to become an influencer

How to become an influencer

by Eileen Brown | Mar 30, 2016 | Influence, Marketing, Online Brand, Personal Brand, Social Networking, Strategy

Influencer marketing is becoming increasingly popular, but not all influencers can be considered equal. In most cases celebrity influencers don’t have as much influence over your consumer decisions as you think. A new wave of influencers are equally important....

Ad hoc social business campaigns often fail to engage

by Amastra | Jul 11, 2014 | Marketing, Social Business

Is your organisation really satisfied with its social media campaigns – or do you find that the campaigns fall short of your expectations? If you are unhappy with the way that things are panning out you are not alone according to a report from Ragan communications....

6 of the most awesome attention grabbing words for your Kickstarter project pitch

by Amastra | Jan 14, 2014 | Awareness, Marketing

Buzzfeed often creates headlines that compel us to click on them. Have a look at these headlines from the last few weeks on the site: A Mountain Biker Had A Seven-Week-Long Erection After Injuring His Penis The Couple Who Asked The Internet To Name Their Daughter May...

RSS Posts on ZDnet

  • Average time to resolve problems is three times higher than customers want
    A recent AI customer experience study shows that, although businesses have invested in AI solutions, customers are not happy.
  • WalkMe ActionBot understands enterprise users' needs
    Can a chatbot understands the user's needs and complete tasks spanning across enterprise applications? The WalkMe ActionBot certainly tries to deliver all that it promises.

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RSS Posts on ZDnet

  • Average time to resolve problems is three times higher than customers want
    A recent AI customer experience study shows that, although businesses have invested in AI solutions, customers are not happy.
  • WalkMe ActionBot understands enterprise users' needs
    Can a chatbot understands the user's needs and complete tasks spanning across enterprise applications? The WalkMe ActionBot certainly tries to deliver all that it promises.

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Eileen Brown BSc (Hons.)
@eileenb

2 days ago
Oooh, geeky… https://t.co/iXCBaMBJjq

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Get Your Coffee Fix With the Help of an R2-D2 French Press — https://t.co/YXADLfgxJ9 https://t.co/vGWhaP8gfp

Eileen Brown BSc (Hons.)
@eileenb

2 days ago
Yup, deeper voices are perceived as having more authority.. 😊 https://t.co/NVpXZbVl8J

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