Tsu (pronounced Sue) has had explosive growth since it launched on October 14th. Its promise of paying users for their content has attracted many who have flocked to the site.
Tsu lets every content creator can attach their content to their social network and benefit from royalties “in perpetuity”. The platform has removed itself from the on-boarding process, beta signups and it allows users to invite others to join the network.
You can not join Tsu unless you know another user’s short code (mine is eileenb). Entering the short code gives you access to the platform. This ties users to each other and makes the arithmetic work for loyalty payments.
The more relevant a user’s content and the larger their network is, then the user benefits from greater monetization from ad revenues.
The platform works on an advertising revenue sharing scheme. Your content is displayed alongside ads. The more content that you post that is shared, the more people that will see your posts alongside ads. Seeing the ads (CPI) or clicking them (CPC) generates revenue for the platform. This revenue is shared with Tsu users using the “rule of infinite thirds” according the the brand.
This revenue is shared out like this:
It pays to create or upload original content that will be shared – or to be the top line sharer of original content. Blindly sharing spammy posts will not work in the long run as more and more people mark the posts as spam and block the users. It does seem easy to get paid for mindlessly clicking and sharing posts.
Tsu states in its terms and conditions that you will not get paid if you engage in “prohibited activity” which is described as:
(a) spam, invalid impressions or invalid clicks on Ads generated by any person, automated program or similar method,
(b) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions;
(c) Ads served to end users whose browsers have JavaScript disabled.
Clicking mindlessly will get you blocked.
Many on Tsu do not “get” the platform. They join but do not engage. And then they leave. But starting to engage with new people, found from trending hashtags, who are financially incentivised to share good original content will see their revenue figures increase.
And the first cent you earn will be one cent more than you ever received from Facebook…
Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and Google+ or contact her to find out how she can elevate your brand and help your business become more social.
Daniel Says :
So, from what I’m reading here in your post, I believe I’m understanding you correctly, we only make money when something gets shared? And, what about our children. What is the incentive to give out our invite code?
Eileen Brown
@Daniel, The incentive is that everything our children share, we get a percentage of it. So the main incentive is to share original content and have it shared by our children – and others – If you are the originator of viral content then the potential becomes impressive – certainly more than you will ever earn from Facebook 🙂
Janus Boye Says :
Have you actually been paid by Tsu? If not, when does your earnings hit the bank?
Eileen Brown
@Janus, you get paid when your earnings reach $100. currently you are paid by cheque but there are moves to persuade Tsu tp pay using PayPal. You can also transfer funds to another Tsu user such as http://tsu.co/eileenb 🙂
Big D
If you had done any research you would know that its not possible to implement Paypal.
Paypal will never ever allow a pyramidsheme – everything with more than one referrer-level is considered as a pyramidsheme by Paypal!
TobiEndres
So the network has definitely potential but I think that the pay will be very very minimal, as the number of users but greatly increase the revenue through advertising can not even begin to keep up.
The first impressions were very good, it is nice designed simply and clearly. For this, just not quite as many features. You can not create groups or other but perhaps Tsu has also not at all before.
We certainly have a page on Tsu created where we post extraordinary art and designs. Since we have many followers, you will receive automatically by us money if you do register on our Tsulink. Conversely, of course, just as 🙂
Get the link: http://www.tsu.co/WorldBestDesign
Anmol
When im gonna earn my 1st cent?
Joshua Lin
So some idiot thought that it would be a great idea to copy and create a cheap version of Facebook, and instead of taking all advertising revenue, giving back 90% back to users. If Facebook did that it would not only fail in revenue, but also maintenance costs. Silicon valley investors invest in pretty much anything, even stupid ideas like Tsu. To add to that Facebook makes less than $10 a year per user from advertising.
Misterzu
Thank you soo much for sharing 🙂 I like this article.. I start with TSU today..
Anna
Can u please follow me i can’t get any children 🙁
Eileen Brown
following you will not get you any children. You need to encourage people to sign up using your short code. You need to do the work yourself 🙂
Nikhil Kavale
What is your current earnings on tsu Eileen?
Eileen Brown
My royalties vary – but they are in the region of $2-3 per day, depending on engagement and sharing. It all depends what I post, and how often…
Why social network Tsu had to close its doors | Eileen's Social Technology Says :
[…] It kept 10 percent of its revenue and distributed the other 90 percent. That went to the content creators and people that shared its posts on and off the network. It used the ‘rule of thirds’ to distribute its revenue across its content creator network. […]