Tsu (pronounced Sue) has had explosive growth since it launched on October 14th. Its promise of paying users for their content has attracted many who have flocked to the site.

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Tsu lets every content creator can attach their content to their social network and benefit from royalties “in perpetuity”. The platform has removed itself from the on-boarding process, beta signups and it  allows users to invite others to join the network.

You can not join Tsu unless you know another user’s short code (mine is eileenb).  Entering the short code gives you access to the platform. This ties users to each other and makes the arithmetic work for loyalty payments.

The more relevant a user’s content and the larger their network is, then the user benefits from greater monetization from ad revenues.

The platform works on an advertising revenue sharing scheme. Your content is displayed alongside ads. The more content that you post that is shared, the more people that will see your posts alongside ads. Seeing the ads (CPI) or clicking them (CPC) generates revenue for the platform. This revenue is shared with Tsu users using the “rule of infinite thirds” according the the brand.

This revenue is shared out like this:

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It pays to create or upload original content that will be shared – or to be the top line sharer of original content. Blindly sharing spammy posts will not work in the long run as more and more people mark the posts as spam and block the users. It does seem easy to get paid for mindlessly clicking and sharing posts.

Tsu states in its terms and conditions that you will not get paid if you engage in “prohibited activity” which is described as:

(a) spam, invalid impressions or invalid clicks on Ads generated by any person, automated program or similar method,

(b) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Ads or take other actions;

(c) Ads served to end users whose browsers have JavaScript disabled.

Clicking mindlessly will get you blocked.

Many on Tsu do not “get” the platform. They join but do not engage. And then they leave. But starting to engage with new people, found from trending hashtags, who are financially incentivised to share good original content will see their revenue figures increase.

And the first cent you earn will be one cent more than you ever received from Facebook…

Eileen Brown is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Connect with Eileen on Twitter and or contact her to find out how she can elevate your brand and help your business become more social.