The Amastra Digital Marketing Team


CEO and Founder

Eileen has been working in the technology industry for over 20 years in a variety of technical support, consultancy and management roles. She has been working with social media and social business technologies since 2004.,She is an accomplished and well known international speaker who regularly presents on subjects as diverse as Social Media, Social Business, Online Branding, Unified Communications and community management and is an advocate for the advancement of Women in Technology. She is a Contributing Editor for ZDNet and writes the Social Business column. She enables the social business, extends social media reach, and provides customer engagement strategies to identify influencers and gain advocates for brands. She works with you to bring the social business into your organisation, improve perception about your brand and create a vibrant community. Using social media you can amplify your presence and improve customer satisfaction. ,Her book, Working the Crowd: Social Media Marketing for Business , now in its second edition is published by the BCS.


Digital Marketing Strategy

Allister Frost is a Chartered Marketer who helps businesses achieve their potential through digital communication channels. The former Head of Digital Marketing Strategy for Microsoft, he is a specialist in emerging online marketing techniques and helped reengineer how brands like Windows, Office, and Xbox use the social web to achieve their business goals.,He lectures on eMarketing Strategy at Middlesex University Business School and is a popular speaker at business conferences. Allister is a regularly commentator on the rapidly changing communications landscape and explains how brands can benefit from the end of the broadcast era to unlock fresh business opportunities in our digital, socially-connected world.,During his twenty year marketing career he has also managed well-loved brands including Andrex, Huggies and Kleenex and today posts his ideas and perspectives to his popular digital marketing blog


Event Management

Claire is an experienced events and logistics manager with over 20 years experience in Event Management predominantly for the IT industry. Her time has been spent project managing and co-coordinating conference and seminar programmes, major launch events, exhibitions and managing Corporate Hospitality and PR for various organisations. ,She has also been responsible for VIP visits with Microsoft UK and Microsoft Corp in the States, and spent 8 years in the Microsoft Events Team. She has a wealth of experience working with large budgets to tight deadlines and running a variety of events both internal and external for clients


Social Networking

Karen is a highly motivated individual who is passionate about working with people to help them achieve their potential. Karen has over 20 years’ experience in the Training & Development field that includes: the design and delivery of training, managing training departments, coaching senior managers within organisations, and working as a guest lecturer on the Courses for Adults programme at City University in London.,Karen’s training expertise lies in: presentation skills; communication skills; management skills and coaching.,Karen has experience of a diverse range of organisational cultures and brings flexibility, drive, resilience, and extensive management experience to her training and coaching work. She has worked at a senior level within organisations and has experience of managing large teams.