Twitter has added a useful feature to its search icon on Tweetdeck. Now you can add engagement context to your tweets.

Here’s a screen grab from Tweetdeck showing a search for the phrase ‘EverydaySexism’ and tweets that have been retweeted over 100 times:


So why would you use this feature?

Getting context for your campaigns are important. After a campaign has started with its designated hashtag statistics start to appear. You can tell which of your messages resonate the most with your customers.

You can check which offers have been rebroadcasted, which messages have been marked as favourites. You can track messages that have generate the most responses to the brand.

You can tailor your messages based on previous popular tweets and generate a higher hit rate by monitoring your activities over time.  Different columns could watch which messages are favourited – and which generate responses. You can then target these customers in other campaigns

It is a useful way to measure your Twitter campaign  — within the Tweetdeck interface and very useful too.

Image: Tweetdeck

Eileen is a social media strategist and consultant at Amastra, a columnist at ZDNet and author of Working The Crowd: Social Media Marketing for Business. Contact Eileen to find out how she can elevate your brand and help your business become more social.